What is B2B e-commerce?

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We have probably heard the term “ecommerce”, but what is B2B ecommerce? Below we will explain what it is and some of its main characteristics.

What is an ecommerce?
Ecommerce is the abbreviation for Electronic Commerce. It refers to the exchange of goods and services carried out over the Internet. There are different types of e-commerce depending on the type of customer, for example an online store with brand characteristics, a marketplace like Amazon or MercadoLibre, among others. In this article we will talk about the first option.

You might be interested in:
Why is it important to have an ecommerce in 2021?

Benefits of buying in a B2B ecommerce

¿ecommerce B2B?
An e-commerce can be applied to different business models, the main ones lawyer database being B2C (Business to Consumer) when selling to consumers and B2B (Business to Business) when selling to other businesses. The differences between e-commerce according to each business model are extremely important, since depending on the type of client there are different needs and considerations that make each implementation different.

6 characteristics of a B2B ecommerce:
Simple navigation : It should be a practical page, businesses do not buy on impulse, they make more rational purchases, so they should focus more on information than on design.
Detailed catalog: the purchase is much more informed, the tickets are larger, so you should include as much information as possible.
Differentiated pricing: you can manage different price lists, tiered pricing or volume discounts
Flexible payments: There are more payment alternatives among companies, including payments in 30 or 60 days or lines of credit.
Improved check-out: you can configure minimum order, possibility of attaching purchase order, selection of delivery date and delivery range, pre-registration of payment vouchers and addresses.
Closed access: to enter the world of B2B ecommerce, what better than to start with your current recurring customers
B2B ecommerce can become more complex if you make indirect sales, through distributors or franchises. We will discuss this in another post.

At Riqra we are specialists in B2B ecommerce and we can help you increase your sales through digitalisation. If you wish, you can book a space with our sales team here.

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