Recommendation #2 - The sequence of questions

[udoy120]

For the past two years, quizzes have become a very popular marketing tool due to their effectiveness. You can get two or three times as many leads with a quiz than with the same amount of traffic without a quiz. This particular result is a consequence of the sequence of questions.

Use the “simple to complex” strategy. Try assigning difficulty ratings to your questions. For example, the question “Have you ever tried espresso?” is easy and can be scored 1 out of 5. But the question “What type thailand consumer email list of coffee roast do you prefer?” is quite difficult and requires some knowledge. To answer this question, a customer needs to: a) understand what types of coffee roasts exist, and b) be aware of what type of coffee roast he or she likes.

If you need to ask a question of medium or high difficulty, put it at the end of the questionnaire. After 3 easy questions, a potential customer will be more engaged and more likely to answer a difficult question. That's why we ask for contact information at the end of a questionnaire, when the user is most motivated.

Sometimes you don't even need to ask difficult questions, so skip them if possible.

[yadaysrdone]

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