The Pursuit and Training Gym

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Advertising has entered a new era for some time now. A time when advertisers no longer advertise their products or services randomly. They actually have the ability to reach much more specific segments that are, ultimately, more interesting for brands. Programmatic advertising is already a reality, but do we know exactly how it works and the potential it has?

What is programmatic advertising?
Programmatic advertising is a type of advertising based on Big Data, where advertisers buy audiences and not advertising spaces.



Programmatic advertising, or the real-time advertising buying belgium email list and selling model, is different from traditional advertising in that it reaches exactly the audience that interests us at the time that interests us.



For example: we know that our product is aimed at 40-year-old women with children, who live on the outskirts of the city and do not have a car, but are looking to buy one. Through programmatic advertising, it is possible to reach this profile of people, discarding those who do not meet the characteristics of our audience. Therefore, it also becomes a very profitable way of advertising since you only pay to reach the consumers that interest you .

How does programmatic advertising work?
Programmatic advertising uses complex algorithms that allow it to detect matches between the data provided by brands about their target audience and advertising spaces in different media at a specific time. In other words, it is a semi-automatic system where advertising spaces are purchased through bidding.



Programmatic advertising is possible thanks, without a doubt, to great technological advances, to Big Data , which allows us to know people better, and to the desire of brands to find an effective way to communicate with their audiences.

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