Take Advantage of Call Ads and Extensions

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You can add a unique twist to your advertising campaign by implementing call ads and extensions. For example, Google Ads offers a call ad option that gives prospects a way to call your business directly from the search ad.


Source: Google

Considering that 70% of paid search impressions and 52% of all PPC clicks usa consumer email list come from mobile devices, optimizing for call ads is a no-brainer. This makes it easier for customers to contact you and provides the added benefit of immediately qualifying the lead over the phone.

10. Understand the Value of Negative Keywords
Negative keywords offer a way to proactively exclude clicks from traffic that aren't helping your business. They help refine your search strategy, so your ads are shown only to visitors within your target audience and will help you save money on clicks that don't convert.

Here's how it works: You specify a keyword or set of keywords that you don't want to drive traffic from. In the example below, getting traffic from people searching for running shoes probably won't help your cause if your business sells casual shoes. You can set "running shoes" as negative keywords in your ad.

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