According to a study by Edelman , 81% of people of all geographies, ages, genders and income levels consider trust to be a decisive factor when purchasing a product.
So how do we begin to build a brand that is not only recognizable and trusted, but also generates growth?
Next, we will see what brand trust is and why it is important to properly manage the development of a brand.
TABLE OF CONTENTS
What is Brand Trust?
The 5 Dimensions of Brand Trust
Why is Brand Trust important for companies?
Benefits of Brand Trust
8 Tips for Building Brand Trust Online
1.What is Brand Trust?
Brand trust can be defined as “the willingness that the brand’s product or service will live up to potential consumer expectations.” These expectations are drawn from the brand’s vision, mission, goals, or value proposition.
Trust in a brand may be just another intangible characteristic, but according denmark whatsapp numberto Edelman's 2021 Trust Barometer Report, "Trust is the new added value for brands."
We all know that it is harder to maintain long-term, satisfying relationships with our customers than to win over new ones. Still, investing in creating an impeccable customer experience increases consumer loyalty to the brand , which often brings benefits that a new, unreliable customer will rarely generate for us.
Learn how to create a Buyer Persona for your company step by step with our guide!
The 5 dimensions of Brand Trust
In brand trust management, there are five key dimensions that help interpret the score and diagnose strengths and weaknesses. These dimensions encompass all areas of user perception of the brand and help us to put on the table the challenges we may face in building trust with users.
brand trust dimensions
Analyzing the five dimensions through concrete questions provides us with a complete and practical roadmap for building and maintaining brand trust:
Capability: Functional Trust.
Is your brand good at what it does? Is it competent?
Reliability: Transactional trust.
Does the brand keep its prom
