Brand affinity, therefore, happens when consumers start to

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Therefore, we will cover the following topics in this article: What is brand affinity? What are the benefits of brand affinity? What can you do to increase brand affinity? Wrap Up Are you curious to learn a little more about how to build a brand that enjoys affinity with your audience and creates true promoters? Then read on! What is brand affinity? Brand affinity refers to the emotional connection between customers and companies.


When people share the values of a brand, they tend to buy their products and recommend skype phone number list them to others. This means that the entire buying journey becomes highly influenced by that emotional bond. The affinity, when a brand is no longer just familiar and starts to be valued by the user, can take place in different ways, such as interaction and engagement with your audience. But it reaches another level when consumers like your brand so much that they are not only loyal but also become advocates for your company, increasing your reach and authority.


care about your brand. They know the values that your company believes in and begin to relate to you in a more natural and trusting way. When well-executed, this strategy will prove efficient with the NPS method, for example, creating true promoters. What are the benefits of brand affinity? The benefits of the brand affinity concept are explicit, starting with the fact that it’s easier and more efficient to build customer loyalty.

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