Online and Multi-Channel Stores

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Online and omnichannel stores will already have digital storefronts. They will likely have some technical expertise and a dedicated budget for technical aspects.

For them, any changes to their online retail store will be made from the point of view of improvement and achieving the following business goals:

✔ Business development in new products or regions.

✔ Attracting new customers and improving the experience of existing ones.

✔ Improve service locally through delivery agents and nationally through logistics partners.

These improvements are important to remain competitive in today’s fast-paced marketplace. They also become critical to operations during times of crisis, such as COVID-19 social distancing, where e-commerce spending in the U.S. has increased by a whopping 30% in just a month and a half.

Table of technical tools for online stores and omnichannel stores only
The tools are already in use
POS Software: Online stores and multi-channel retailers advantages of using the kenya phone number list must ensure that their POS tools accept payments through online gateways such as internet banking, digital wallets, and debit or credit cards.

E-Commerce Software: When researching e-commerce software, keep the following points in mind:

An inventory management feature that automatically updates sales records in both digital and physical stores.
Software integration with a logistics partner if third-party logistics partners are used for delivery.
Integration with FSM tool to enable internal delivery agents.
FSM Software: FSM software enables online retailers to deliver products and services to their customers. This is only necessary if the retailer has its own delivery team and it helps the delivery agents to plan their route and also find the customer’s location.

Accounting software: Accounting software works much the same for brick-and-mortar stores as it does for online or multi-channel stores. However, keep in mind that the tool you choose should integrate with your POS software.

CRM Software: Leading eCommerce tools also offer built-in CRM. However, standalone CRM tools may offer various advanced features such as:

Personalization features that automatically tailor emails or messages based on a customer's past purchases.
Collect customer demographic data to segment similar customers into groups.
Reporting to analyze customer purchase history and identify trends.
Help Desk Software: When choosing a help desk tool, make sure it is integrated with CRM and eCommerce tools. This will reduce the time that customer service agents spend on resolving customer issues and queries.

Tools for adding

Retail Management Software Retail management software combines the capabilities of multiple tools, such as POS, HR, marketing, e-commerce, and CRM, into a single software package. This helps online-only and multi-channel retailers streamline operations and understand customer behavior. Some retail management tools also offer features such as predictive selling, which helps upsell and cross-sell additional products to customers during checkout.

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