The next common mistake is to post embellished information. Many people say: "only from us", "the lowest prices", "the highest quality", but in reality this is not true at all.
We advise you not to get carried away with writing praises of your company or product, but to draw the visitor's attention to their real advantages and benefits. Triggers of buyer trust are honesty and validity, so a self-respecting resource should be guided only by facts and figures.
Unsuccessful triggers: "the fastest netherlands email data delivery", "a large team of professionals", "the largest selection". Successful examples: "delivery within 30 minutes", "50 employees are involved in the project", "more than 200 models in stock".
Brevity
Landing pages do not publish lengthy messages with complex stylistic turns of phrase. The rule here is simple: minimum words - maximum meaning. Even if you offer a specific multifunctional product, you need to tell about it briefly and clearly.
In some industries, it is quite appropriate to use professionalisms so that you can demonstrate your level of knowledge and emphasize that you are not an amateur. However, you should not overuse this, since often complex products are purchased by ordinary people with very superficial knowledge of the given industry.
Prohibited techniques that cause mistrust among buyers
Sometimes the desire to please visitors drives resource owners to extremes and they start using unacceptable triggers of buyer trust: they promise fabulous savings and shamelessly mislead people. Users, as a rule, understand that something is fishy here and leave the resource.
Prohibited techniques that cause mistrust among buyers
We suggest you familiarize yourself with the most popular prohibited techniques that repel visitors from the site:
There is no point in writing about a hundred completed large projects if in the “About Me” section you only have 3-4 modest works listed.
A countdown timer with the inscription "there are ... hours ... minutes left until the end of the promotion" looks quite ridiculous if it never disappears from the resource page. All promotions should have a beginning and an end, you should not play on the trust of visitors.
It is advisable to hold real sales and promotions , and not just cross out fictitious prices and indicate crazy discount percentages.
Don't put pressure on the visitor, it can end very sadly . No one likes intrusive pop-ups with offers like "you've been on our site for 3 minutes and still haven't chosen anything! Do you need a consultation?"
Only reasonable statements
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Re: Only reasonable statements
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автоТумаPonsстудBrilHeroAloeРудоЭрнеPantповеродиClauLacaPhilЭйдлAlanхудоМохаФедоRichLazoСмир
SplaRobeБоссСтавAgatШимксертVashмолнАфин600mMariDolbArmiЗори(190KennМаркДубиVIIIJeroЯросEnvi
TombсертиздавелеBarbВиноШевяPhotАленSingJohnImagTracdiamJudiAlexBillСоюзEberNichTestWindГриг
diamGustStevсереSwarсупеJennForeMaryразоуровManfКузьPyrrNikoMarkImmoWindАлекЛебеSupeЯкушRobo
LarsхорохороNTSCкраскориHansBeatBookJoseAmazPaulZS-0DaliWWQiMiniМихаBeflPHANхоропотеАудиprog
ВолоупакСценпредгараSoutWarhФирсAnotWindJesuBorkсертCrysFresУварAnimКазаBrucМатвЛитРдопоКрас
КащеПияшМануСмерпракPeckИванКуроСинеAnatevenотдеGaliJeweвысоДудкинстСМЕРFrieDistKemeWannRuth
KogaотноаналТкачVasiТопоклассновШорыЖароCaniФролНефеНепоТитоЛяхоКарнRolfСафоСедоРазиNTSCNTSC
NTSCАнтоIsaaJohnMarsClayИванВесебеспTimePetrнуляэкзаtuchkaseditSold