Advice from a Social Pro: How to Tie Social Media to Your Bottom Line [VIDEO] Social media marketing

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In this episode of “The Magic @ Ball of Social Media,”we sit down with Scott Gulbransen, Vice President of Global Communications & Digital Marketing at DSI (Data Systems International, Inc.). Gulbransen shares his advice on how vietnam phone number list small businesses can tie social media efforts to the bottom line and ROI (return on investment).



A key takeaway that Gulbransen shares: Instead of thinking about what you’re spending on social media, think about what savings you might be realizing due to your social media marketing.

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