Website optimization

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Technical optimization
Technical SEO involves improving the structure of a website, its loading and indexing. Creating clean code, optimizing images and using meta tags helps search engines better “understand” the content of a website.

It is also important to set up work on mobile devices, because most of the search traffic today comes from them. The site should be displayed correctly on various devices and load quickly.

Content Marketing
Quality content is the foundation of SEO. Unique and useful articles, videos, and infographics attract the attention of both users and search engines.

Content should be written for people, but keywords will help optimize it for search engines. This means that keywords are used naturally and logically in texts. What is SEO in simple words switzerland whatsapp number data the point of view of content - this is the correct presentation of information.

3. External optimization
Link ranking
External optimization involves working with links to your site from other resources. Search engines perceive each link as a recommendation, so the more quality "recommendations" there are, the higher the trust in the site.

It is necessary to strive to obtain natural links from thematic and authoritative sites. Buying links can be a risky undertaking, since search engines have a negative attitude towards artificially inflating the link mass.

Social signals
Social media also influences search engine rankings. Activity on your site and mentions on social media improve search visibility. Posting links to your site on social media helps attract additional traffic.

Creating groups and accounts in such popular social networks in Russia as VKontakte and Odnoklassniki increases brand recognition and allows interaction with the target audience.

4. Example of SEO strategy implementation
Let's consider a company from Kazan that sells sports nutrition. Analysis of competitors showed that most of them do not pay enough attention to the blog, where they can talk about the benefits of products and give valuable advice.

After carefully selecting keywords and phrases, a content plan for the blog was developed, where each article solved a specific problem of the target audience. Examples of such topics: "How to choose a protein?", "The benefits of BCAA for muscle growth", which greatly increased the number of organic visits to the site from search.

Then the technical optimization of the site was carried out: page loading was accelerated, adaptability for mobile devices was improved, which increased the time spent on the site and reduced bounce rates.

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