The Death of the Cookie

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What does this mean for your business?

It's simple. It's bad news, which will require radical changes.

Tracking users across the web is essential for many advertisers and businesses. However, concerns about user privacy have become more important for a growing number of internet users. This came at the time of the implementation of the GDPR, which made consumers much more aware of their online privacy. There is already an option for consumers to opt out of cookies and third-party tracking, but digital advertisers are looking for ways to change their tactics.

Many of them are beginning to implement first-party or even zero-party data collection to gather consumer information and deliver tunisia mobile database advertising to facilitate online sales.

Zero-party data is gaining ground. In short, it 's data provided directly by the consumer to a brand. This can be done through a survey, gamification, or a simple online interaction between the consumer and the brand.

You should consider strengthening your CRM tools, as this data will become crucial once cookie tracking no longer exists.

I would like to share with you some of the strategies you should pay attention to in 2022.



1. Invest in online events
10 marketing trends in 2022

Online events (such as webinars, seminars, or product launches) are always a great way to introduce your brand to existing customers and potential new customers.

I'm seeing more and more brands participating in online events. They also offer other opportunities, such as directly collecting data on the audience attending the event.

Later, this data can be used to build consumer profiles and target them directly. There will be no need to rely on third-party information, and this will help build an even stronger relationship with your audience.

Online events may not bring in massive revenue all at once, but they will undoubtedly help your business grow in the long run.