When evaluating your competitors, both local and otherwise, you should pay attention to four key areas of interest.

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What is SEO Competitor Analysis?
SEO competitor analysis is an analysis of the top companies that rank for keywords related to your business in search engines. Local SEO competitor analysis does the same thing, but it only looks at local ranking factors such as NAP consistency, local link building efforts, and ranking for local intent keywords (i.e. keywords containing “near me,” “nearby,” etc.). This way, you can understand which keywords you are not currently targeting and watch for changes in your competitors’ keyword strategy.

Keyword Competition
Backlink Analysis
Keyword gap analysis
Content
One of the main reasons for doing this type of analysis is to help colombia phone number list you get started with SEO research quickly. This way, you’re not starting from scratch, but have a good foundation of understanding keywords and your industry to jump-start your SEO efforts.

An easy way to do this type of analysis is to use an analysis tool like SEMRush, Ahrefs, or MOZ. Most of these services also have tools for studying local SEO signals. These tools make it easy to conduct competitor analysis.

Steps to Complete SEO Competitor Analysis
Now you are ready to conduct SEO competitor analysis. Remember that you should do this work regularly and update the list of competitors that you have included in your analysis.

Ahrefs offers a competitor analysis template to make the process easier.

1. Make a list of your main competitors
To conduct a competitive SEO analysis, you need to know who your closest competitors are. Just because a site ranks higher than yours does not mean it is a competitor.

Be careful when evaluating your competitors, but also don't try to look outside your industry or relevant companies. Ubersuggest allows you to enter a keyword and see a list of the best links and domains for that keyword.