Customer with high income profile but low principal score

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A high-income customer with a low principal score may have an underutilized relationship with the bank. They may only have a basic account, without taking advantage of products that are more suited to their profile, such as premium cards or investments.

This occurs due to a lack of offers that meet their expectations, causing them to greece mobile database alternatives from other institutions. Identifying these opportunities is essential to align products with the customer's potential and ensure a more engaged and profitable relationship.

CRM Actions
A principal analysis can reveal the growth potential of this relationship and guide strategies that align the institution with the client’s needs. Key actions include:

Upgrade to a premium card

Offering a premium card, such as the black card, can increase customer engagement by providing exclusive benefits, such as accelerated accumulation of miles, access to VIP lounges at airports and differentiated travel insurance.

These are incentives that not only improve the customer's perception of the bank, but also encourage greater frequency and value in transactions carried out.