I invite you to continue reading to get more information and tips to formulate that newsletter that adapts to the language of your digital business, keep reading!
Why are newsletters important?
Table of contents
1 Why are newsletters important?
1.1 What are the types of newsletters?
1.1.1 Invite
1.1.2
1.1.3 Promote
1.1.4 Informational or educational
1.1.5 Special campaigns
1.2 How to increase the opening rate of newsletters?
1.2.1 Think and focus on the reader
1.2.2 Create eye-catching or “reader-engaging” subjects
1.2.3 Set goals – monitor newsletters!
1.2.4 Check that the images have the alternative text
1.2.5 Segment the target audience
1.2.6 CTA formula or calls to action within the newsletter
1.2.7 Adapt the language to the subject of the email
1.3 Conclusion
Why are newsletters important?
The strategy based on informative publications, whether with a certain periodicity or continuity, fulfills a communication purpose between your brand and the subscriber.
Please note that you must first create a database by subscribing users to your website (using a registration form) or through other strategies for capturing new leads.
But how do you send that newsletter? This is where email marketing , or sending emails with texts created with valuable communication messages, makes it possible to create a connection between your brand and the audience that has an affinity with the product or services you are offering.
From this list of contacts interested in your brand, it will be possible to connect with that target audience and establish a connection. Therefore, you will consolidate personalized relationships in order to make that next sale later.
Some interesting reasons that complement this communication strategy with subscribers include:
More than 3.2 billion email accounts created.
Sending newsletters allows you to create closeness with each lead and potential buyer of your product. Keep in mind that social media complements you, but it may not be enough to create that more human connection.
A strategy to create promotions and even allows you to segment the sales funnel, based on quantifiable metrics.
Don't forget that each subscriber has their own process, that is, not all of them will be potential buyers and perhaps the content you are offering allows them to strengthen their knowledge and is of great help to improve their business.
What are the types of newsletters?
We are in an era of the Internet, where digital communication gambling data taiwan is becoming more visible and useful every day to connect with any subscriber through the newsletter. And this is where the usefulness or implementation of an email marketing strategy is opportune and indispensable.
However, each newsletter delivered to the user meets or presents certain content focused on:
Invite
By calling on them to stay tuned and subscribe to an event, participate in a webinar, attend a conference, presentation or IGTV on Instagram. It is a way to remind them that you are going to deliver a relevant message, for example: promote a new concept of your brand.
Promote
These are newsletters created to announce a new special offer or temporary promotion on a product or service, for example: 2 for 1 and perhaps include the duration and expiration of that coupon.
You could focus on advertising that discount, exclusively to subscribers, through a coupon and with criteria for its use.
Informational or educational
Here, emails are only planned or created for informational purposes. Blog texts could be included in the content with the aim of receiving organic visits to this new digital publication. Therefore, it is used as a method for updating messages or digital content.
Special campaigns
This type of newsletter is created on special dates in order to notify about a promotion and message related to the date. For example: Christmas, Mother's Day, Father's Day, among others.
Portrait of a young woman working on laptop at home with coffee
How to increase the opening rate of your newsletters?
Some of the criteria to consider in order to improve and optimize the newsletter opening rate include the following aspects:
Think and focus on the reader
Here you should put yourself in the reader's shoes and obviously connect the message with what you sell. It is about balancing the conflicting interests between your company and those of the subscriber.
In addition, you must segment the list and personalize the messages, for example, include first and last name in the header section and include within the body of the content, the format or design to be used and the information you are going to transmit “central message.”
Create eye-catching or “reader-engaging” subjects
Keep in mind that it will depend on the subject within the digital text, so by creating an eye-catching subject you can induce or cause an emotion in the reader so that they open the email.
This way, you avoid lower bounce rates when opening your newsletter, thereby increasing the opening rate and boosting email marketing.
Set goals, monitor newsletters!
Here, you need to determine what you want to achieve. For example, informing about a product, brand news, temporary discounts. The idea is to take your time and use the tone and language that matches what you want to convey.
This way, you can evaluate whether you have achieved or are on the right track to achieve what you need. Also, note that the metrics will be complementary to validate what you have set out and much easier to understand the email marketing tactic you are using.
Check that the images have the alternative text
Verify that the images used comply with the alternative text known as alt text. It is necessary to carry out a prior review to maintain the diagnosis, which optimizes the images in the appropriate format.
You can also upload text below each image as a complement and you can even place it below the image itself.
Segment the target audience
Even if you think that all subscribers are interested in any or all of the content you are going to send, you may not be right.
Chances are, not everyone on your subscriber list has the right profile for a sale or perhaps a promotional package.
For this reason, it is common to create an email marketing strategy that is tailored to the user profile, the type of product you are offering and the qualities of each potential subscriber added to the list.
