Generating an automatic mailing strategy

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is very simple with MDirector. The configuration shown in the image above can be done in just a few minutes. It should be noted that the email creatives that you want to use for these automatic mailings must be included as drafts in the mailings section.

With these simple steps, you will be ready to send automatic emails in the tool's preferences panel.

EVF Preferences in MDirector

Winning strategy of automatic Welcome emails
The strategy that El Viajero Fisgón followed to achieve the set objective was based on a chain of 5 emails. Creativity in the subject and content were the keys to achieving success in user activation: The more users open the emails, the more active users the database will have.

The brand is aware of how important the subject line is in emails to achieve engagement, as it is essential to generate subjects that inspire the opening of emails . If the texts do not attract the attention of users, the benin whatsapp phone numbers emails will never be opened, which will become opportunity costs.

Below we will show the 5 subjects and creatives of the automatic mailing chain of El Viajero Fisgón to improve the activation of email database users:

1st Email: [ Name] Here's your offer! Open it within the next 48 hours!
El Viajero Fisgón's welcome email to improve the activation of email database users

The first contact with the user once registered on the portal is through an immediate email that includes a specific offer for the user. The subject plays on the time limitation and the sense of urgency , a reason to open the email in less than 48 hours.

In the content of the email, we see how the promise of the subject is fulfilled and the user is offered the offer for which they have signed up.

We also see how El Viajero Fisgón takes advantage of the message to thank him and ask him to include the portal in his list of email addresses. A strategy widely used by companies, as it provides great benefits such as making it easier to access Inbox.

This message is a great example of a welcome email, as the sender of the email can be recognized at a glance by both the brand logo and the use of corporate colors. A design that El Viajero Fisgón repeats throughout its email sequence.

2nd Email: [Name] What do you prefer, beach or mountains?
2 emails from El Viajero Fisgón to improve the activation of email database users

The second email in the automatic sequence from El Viajero Fisgón is addressed to contacts who did not open the first email.
So that the user does not forget the brand and remembers their registration in the community, they receive this second email a day later with a curious subject that poses a direct question to the reader.

An email showing all the advantages that the user is missing out on by not completing their registration in the great community of travellers that is the portal. With an informal tone and with the aim of offering the reader content of interest, the portal encourages the user to complete the action by clicking on the button I also want to join El Viajero Fisgón!

3rd Email: [ Name], this is not for you
3 emails from El Viajero Fisgón to improve the activation of email database users

If, after the first two emails, there were still users who had not opened either email, the website sent them a third email two days later with a really shocking subject: a ban.

There is no better way to get a user to activate than to tell them they cannot do something. Humans have always been tempted to break the rules, especially if they think the consequences of their actions will be low.

This is why a large number of contacts were prompted to open this message right after reading the subject line. Specifically, the activation of this email improved user activation by +11.76% compared to the previous email.

The image in this email is very important as it stimulates the feeling of wanting to travel and start preparing for the dream vacation.

4th Email: [Name] It's not time to open this email
4 emails from El Viajero Fisgón to improve the activation of email database users

The fourth email in the automatic sending schedule is addressed to all contacts who have not yet opened any of the previous emails.

A week after the user registers, he or she receives a new message with a striking subject that, as in the previous case, generates a ban and more desire to open the message.

The Snoopy Traveler is becoming more and more creative with his email subject lines to achieve his ultimate goal: getting contacts to open the email and become active users.

Once the email is opened, it is observed how the brand speaks to the reader in a very natural and friendly way, briefly telling them about the benefits they can find if they decide to become part of the community. The site chooses to show the user an example of what they can find on its website and offers them an eye-catching article to capture their attention.

5th Email: [Name], have you had sex on any of these sites?
5 emails from El Viajero Fisgón to improve the activation of email database users

In this last email in the sequence of automatic welcome emails, sent two weeks after registration, the community wants to surprise the user with an informal conversation between friends, a conspiratorial message where a secret is shared, the most typical places where people have had a roll in the hay.

Content that, in addition to causing curiosity, awakens the interest to click on the action button and ends up converting the user into an active member of the company's database.

The strategy chosen by El Viajero Fisgón was clearly the winner, with a 58.2% improvement in just three weeks! The segmentation of its database based on user activity and the creativity in the subject lines and content of the emails managed to boost the activation of email database users in a short time. Thus, achieving a much more optimized database with a better reputation.

With these improvements, among other factors, the company has managed to increase the probability of reaching the inbox and increased the delivery rates of its email campaigns.

Do you want to improve user activation like El Viajero Fisgón? Start creating your chain of automatic and personalized emails with MDirector's Email Marketing platform . Communicate with your client from the beginning and build loyalty so that they stay with you.

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