Therefore, in this post we want to talk about the benefits of an email marketing strategy , when having an email marketing strategy planned. Of course, something we must not forget is that in order to send emails it is important to have the user's authorization, to avoid inconveniences and prevent the messages sent from being sent as spam.
Benefits of email marketing for companies
Whether you've heard of this tool before or it's a new topic for you, pay attention to all the benefits of an email marketing strategy in your business:
It is more profitable for business
If we make a comparison between email marketing campaigns and other communication channels , such as radio, TV, SMS, among others, we can realize that the email marketing option is more profitable for our business.
In fact, an email marketing campaign will allow you to reach your potential customers by optimizing both your available time and your resources. This way, you will avoid the costs of stamping, printing, etc.
One advantage of email marketing is its cost-effectiveness, which has led many companies to choose this tool for their campaigns.
You can reach your target audience more quickly and directly
Email marketing has a great advantage, and that is that thanks to it, we can reach our target audience in a faster and more effective way, regardless of where we are.
When comparing email marketing with other advertising media, this option allows us to segment and personalize our campaigns. In fact, these campaigns can be disseminated through social networks to optimize the impact we can have on each of our followers.
BluCactus - email marketing strategyHelps convert visitors into leads
Attracting visitors will be a waste of time if you don't know how to retain them in order to contact them again. That is why getting the emails of your clients and prospects will be very beneficial to maintain continuous contact with them because you won't lose them forever.
Now, you are probably wondering how you can ebay phone number data generate those visits. When you give an incentive, it is easier for a person to take the initiative to subscribe to your email. To do this, it is important to be guided by a content offer because it will help attract subscribers who will later become customers .
What could be a good incentive? As a gift you could offer a template with value for the prospect, an eBook, or another item that serves to increase your credibility.
BluCactus - email marketing strategyHelps share valuable content with your subscribers
It is important to focus on sending interesting content that subscribers want to receive. Whether they read your emails or not will depend largely on the segmentation you have done through the buyer persona and the moment of purchase of each of them.
To get started, you can add a subscription form to your website. This way, interested parties will provide their email address to receive current news and information about your business.
BluCactus - email marketing strategyIt allows for better segmentation of the buyer persona
Through email marketing, we can create a database with all of your clients and prospects, and then group them into lists based on their interests. Likewise, by segmenting your buyer persona, you will be able to know their demographic characteristics, age, gender, location, etc.
This action will allow you to increase your response speed, and there will be improvements in your productivity. Ideally, you should have quality contacts, instead of having subscribers who later do not read the information you publish. When you do not know who your potential clients are, it is difficult to retain them, so the buyer persona cannot be missing.
Maintain a direct relationship with prospects
There are many advantages to email marketing , and one of them is that it allows for a direct relationship between the business and the prospect or business and customer, since it is that person who has given their email address so that information can be shared. The best thing you can do is take advantage of the relationship with each of those prospects. Contact them by phone, or schedule a meeting in person to strengthen the bonds of trust.
The good thing about email marketing is that it creates a long-term relationship with your customers, so you can maintain continuous communication with them. That is why in return, you should share valuable content and offer them quality products or services forever.
Allows you to analyze the results of your campaign
Just as an inbound marketing campaign is loaded with different elements and actions, email marketing allows you to know the performance of your campaigns through monitoring. Likewise, you can evaluate the progress of your metrics, such as the number of clicks, opening rate, conversion rate, etc.
Likewise, to analyze the results of your campaign and improve your strategies you must keep in mind:
The type of content your subscribers most enjoy receiving.
Colors because they increase the number of clicks on your links.
The subjects of your emails that allow for a higher opening rate.
The type of font that gets the best response (thin or thick).
The type of images that help get better response.
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Blucactus Argentina - Ken Shreck - contactRegardless of the communication channels you choose to carry out the marketing strategy for your business, your efforts can be reinforced through the benefits of an email marketing strategy . This tool will allow you to stay on top of the review of your campaign metrics and stay in communication with your clients by being able to share content in a very easy way.
At Blucactus Argentina we can help you create an email marketing campaign so you can enjoy all the benefits that this tool can bring to your business.
