- James Ewen, founder of SEOtagg

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AI-generated overviews will take up more space, often filling the entire screen on desktops and requiring scrolling on mobile devices.

This change changes the way organic results are displayed and used by users.

It will be crucial to optimize your content to be highlighted in SGE overviews, use compelling visualizations, and understand the new dynamics of keyword and content relevance.

At Linkhouse, we have already started experimenting with content formats and layouts that are more likely to be featured in SGE overviews.

- Jan Suski, Linkhouse

Jan Suski

Lower click rates
SGE will drastically change how users search and use Google, in particular it is likely that the click overseas chinese worldwide database -through rate (CTR) will decrease.

This is because Google will rank the information users are looking for above the organic website search results.

We expect organic traffic to decline by up to 30% for some of our client websites, particularly where AI-generated summaries are prominent, as they tend to push regular search results down.



James Ewen

For example, check the result for the search query “ how to add a subdomain in cPanel ”, you can see that the AI ​​generates a detailed answer with the exact steps you need to follow to complete the task.

Adam Haworth, founder and CEO of Contactora , an AI-powered SEO agency based in the UK, expects that by the end of 2024, the click-through rate (CTR) of informative search results will be significantly impacted.