Understand how visitors interact with your website Once you know who your visitors are and where they come from, the ne

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Understand how visitors interact with your website
Once you know who your visitors are and where they come from, the next goal is to find out how they interact with your website.


To see how your visitors interact with your website, check out the "Behavior" section in Google Analytics. The flow you see in the screenshot above illustrates which pages your visitors land on and which pages they click on next.

Let's say you're a SaaS company, and you notice that the first page your visitors click on gambling database malaysia (after they land!) is your pricing page.

This could indicate that your customers are price-sensitive; with that in mind, you may want to offer your visitors a free trial so that you can convert them into a user first to upsell them later.

4. Identify your best-performing content
Pareto's Principle (also known as the 80/20 rule!) states that in everything you do, typically 20% of your effort produces about 80% of your results. Now let's apply this to your content strategy.

You probably already do keyword research and make sure you only publish high-quality, well-written blog posts, but that doesn't change the fact that some of your articles might flop and others might inexplicably become a huge success.