If you have a website (of any kind), you know that images are essential elements to communicate effectively with your audience.
They can be combined with text to attract attention, facilitate navigation on the site, better explain a concept and create storytelling.
But how does copyright work and which works can be used without violating copyright? Today we talk about copyright-free images for the web, existing licenses and which ones to choose without violating copyright.
As we were saying, the matter is controversial netherlands whatsapp number data because images – whether they are photographs, illustrations or graphics – are found everywhere and often it is thought that it is enough to just share them by citing the author or the source to avoid unpleasant legal consequences.
Added to all this is artificial intelligence and image generators, which only fuel new doubts on the issue.
So: is it right or wrong to use photos taken online by citing only the source? And why can publishing photos created by a robot be a copyright problem?
Let's see together what the discipline on copyright for images in Italy says and how to respect it.
Summary [ hide ]
1 Are all images copyrighted?
1.1 Images: How to behave for personal or commercial use
1.2 What about images for editorial use?
1.3 Be careful when using images for training
2 Can AI-generated images be used freely?
2.1 Our advice, in general
Investing in one or more influencer marketing campaigns can bring interesting benefits to a brand. For example, it is useful for:
gain consumer trust;
increase brand awareness and reputation, as well as visits to the company's various digital touchpoints;
offer an authentic, non-self-referential experience;
generate word of mouth.
But be careful: recent news stories – yes, we are talking about the Chiara Ferragni and Balocco case again – make us understand that, to avoid unpleasant boomerang / shitstorm effects , each campaign must be carefully studied, communicating clearly with people , without leaving anything to chance.
Trust is important: if you make a misstep, the consequences can be disastrous and compromise the reputation of the brand (as well as the creator).
This is why turning to communications professionals is the first step to doing “everything right”, respecting laws, guidelines, but above all your audience.
