Analyze the performance of your video marketing

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Users are bombarded with a huge amount of videos, and the chances of them noticing yours are slim. One way to increase your visibility and get your videos in the eyes of more users is to schedule them. It depends on details like what time you publish your video post. Ideal times vary by platform and also by industry. It depends on what time your audience is most active . For example, the best time to publish on Instagram is different from the ideal time on Twitter. Fortunately, you don't have to watch the clock and publish posts at the right time manually. Most platforms have a post scheduling tool that allows you to schedule videos for a specific time, say a week in advance, and they will then be published automatically at the specified time. This will give you much more viewership and engagement.

Use the power of references
For most people, buying a property is a lifetime malta phone number data investment in terms of their life savings. It’s no wonder that brand credibility and reputation are key factors in whether prospects will become your customers. An effective way to increase your credibility and reputation is to have previous customers talk about their experiences with your business. Good references are essential for a small business because they build trust and allow new potential customers to be confident that their savings are safe with you.
If your customers become satisfied homeowners, or, conversely, owners of above-standard financial sums for the sold properties, they will likely speak highly of your brand. Use their references in your marketing! For example, try placing videos with their references on the homepage of your website so that they know that their opinions matter.

Optimize the length of your videos

Optimize the length of your videos
The return on investment in real estate video marketing can be affected by many factors, including the length of your videos . Social media users prefer short videos, which is behind the success of Reels and TikTok, for example.

The optimal length of a video depends on your industry and the platform you’re sharing it on. For starters, you might consider two minutes as the optimal video size.
For example, you could create longer videos for platforms like YouTube and IGTV, and then share shortened versions of those videos on other platforms . By linking to the full version of the video on another platform here, you can encourage your audience to check out your profile on other social networks.