Advantages of using email marketing in your business

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Converts 3 times more than social networks
When used properly, the conversion rate of an email campaign is much higher than that of social networks, which is why it is one of the favorite tools of marketing experts.

Email can be your ally at every stage of the customer relationship: attraction, lead nurturing, prospecting, conversion and loyalty generation.

Furthermore, it is considered one of the most profitable channels in nigeria phone number list online marketing, but it is necessary to have a clear, concise content strategy that provides value.

Allows direct communication
Email marketing also offers the opportunity to speak directly to your audience (i.e. your subscribers) and offer them valuable content, creating a connection that gives a feeling of distinction and preference to the recipient.

Keep in mind that when you use personalized information based on your customer profile, your closing (conversion) percentage will be even higher.

Promote cross-selling or promote upselling
For example, you can send a monthly newsletter to let your customers know about other products, promote the upgrade of a plan or the purchase of add-ons.

The customer does not always have in mind the entire range of products that you have, and an email can be the ideal tool to remind or make known the products that you offer.

It is accessible
Email allows you to reach a wide range of audiences at a relatively low cost compared to other channels, allowing you to build long-lasting relationships with your customers and potential customers.

Allows you to send reminders
Most of the time, the reason a customer does not buy a product or service again is because they have forgotten that it exists.

This channel allows you to create a flow of reminders so that when the customer is ready to buy a product or service similar to the one you offer, your company is their first choice.

Immediacy
Emails are an excellent channel for announcing news and promotions instantly and when needed.

Mass mailing
The advantage of email marketing lies in its high scalability. This refers to the fact that emails can be sent to a large number of recipients.

The image of email marketing campaigns has been affected by the frequent sending of worthless emails to people who have not requested to receive these messages. Keep in mind that for email marketing to be more successful, your database must be up to date and must be a list of contacts who have previously agreed to receive emails.

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