Of course, there is a chance that an internet user browsing a car service will be interested in an ad for a moisturizing face cream, but it is very small. The campaign budget can be used much better if the message is directed to the right people and in the right place. An ad for a face cream will certainly have a higher CTR (click-through rate) if it is displayed on portals about care.
A huge advantage of contextual targeting is its wide india mobile phone number reach, especially when targeting topics – in this case, ads can be displayed to people at the very beginning of the sales funnel .
What are contextual networks?
Contextual networks are areas that allow for the display of contextual ads. Currently, the largest such network in the world is Google Display Network. It includes Google products (e.g. YouTube, Gmail, Google Play) and over two million services, applications and videos of network partners (e.g. Onet, Wirtualna Polska).
Contextual advertising - home.pl
Contextual advertising - Outvio
Onet.pl
In order for a site to display ads, its owner must register with Google AdSense, a program for publishers. In exchange for providing advertising space, the owner receives a portion of the amount that the advertiser pays for each click.
Ads targeted by keywords or topics can only appear on contextual networks , not search.
How do Google Ads contextual ads work?
Contextual ads are created and configured in the Google Ads system. You need to create an account, launch a campaign, and then set it up accordingly, choosing contextual targeting for selected keywords or topics, of course.
Contextual advertising setup
Contextual advertising setup
Google Ads
Available ad formats on the Google Network include: text ads, static and dynamic banners, and video. The advertiser must provide all materials (headlines, images, videos, descriptions) during the setup phase.
The list of available bidding strategies for contextual advertising includes:
CPC (cost per click) set manually,
CPM (cost per 1000 impressions) of viewable ads,
Target CPA (Cost Per Action),
target ROAS (return on advertising spend),
maximizing the number of clicks,
maximizing conversions.
Contextual targeting ads work the same way as other ad formats and campaign types. The advertiser pays money and sets a bid (or selects an automated bidding strategy), and then publishes the campaign. With CPC bidding, the ad will run and generate clicks until the budget is exhausted.
The amount of the bid per click depends on the ad rank, industry, and position in which the ad was displayed. As an advertiser, you can specify the maximum amount you are willing to pay for each click, but you also need to consider the rates of your competitors. An SEO agency will help you determine the optimal bid per click.
