Step 11. Rejections and Upsells

[mdhasan550]

In the last chapter we touched on customer conversion through cold calling.

What to do with those interested is clear to us:

Send a proposal
Call back with clarifications
discuss specifics
Upsell is a fashionable foreign word. Essentially, “additional sale” or “super-sale”. I will not analyze upsell after the main sale (or during), everything is clear with it. I will analyze upsell in case of refusal.

First, about refusals.

What to do with those who refused the product
A client's refusal is no reason to forget about him. The most common refusals, the real reasons and further measures:

really not necessary - the client simply does not need the product. That's all. There is no point in touching such a client.
we just don't need it - it means we didn't hear the belgium whatsapp number data proposal, didn't understand it, didn't figure it out. We'll either refine the proposal (simplify it) or edit the script.
already has - the client already has a similar product. We need to offer him a better price. We edit the script. However, it depends on what "he has". Maybe he no longer needs the product?
need but later - excellent refusal, need but later. We clarify when the client will need the product and will contact at the right time.
Rejection is a reason to think about the product
In practice, working in a call center for 5 years, we have understood a simple truth: 7 out of 10 managers consider the packaging of their product to be ideal. There are three reasons for this:

The client did the packaging himself. Ego…
The client paid a lot of money for the packaging. It's a shame to redo it now...
The client believes that competitors have a similar approach. Stupidity...
When we get rejected, we get feedback. Reasons! The answer to the question "why not?" Ignoring feedback from the world is stupid.

Typical modifications to the control panel after ringing
However, everything is more than measurable. Below I give an example of a list of typical modifications:

Simplifying the text
Adding more specifics
Supplementation with measurable quantities
Supplementing the client with bonuses
Elimination of unnecessary products
Visual design
Remember in the chapter about the UCP we discussed what it should be like? Here. The rules of the game have not changed.

We make upsells based on refusal
The gist is simple: if a client has rejected the main product, it makes sense to offer him another one. That's all.

The client does not want to buy a website development? Is there a website? Great, but maybe SEO needs to be optimized? That's all. Like spin sales, only we find out the needs after a trial offer.