4. Prevent your new 404 page from being indexed

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Please note that we are creating a secondary 404 error page, which is essentially an address on your site and, like the others, is available for indexing.

This way, you will need to configure it so that search engines do not include it in the results ranking .

The good news is that if you have Yoast SEO installed on your site, your 404 page will be automatically excluded from the sitemap .

Changing 404 error pages through your cPanel hosting
Most hosting services make this feature available in their general settings panel.

So, you need to go to cPanel and look for a section titled "Error Pages" - it's usually available under the "Advanced" menu.

Options vary depending on each company's platform.

Some services only allow you to directly edit the HTML code of the page, others provide simplified editors, and there are also platforms that only allow this type of customization for premium users.

Changing 404 error page per server
You can set up a custom 404 page by editing the .htaccess file and running some commands on the server.

However, this type of editing requires technical knowledge of HTML, which is not very common among bloggers and marketers.

If this is your case and your CMS (content management system) does not offer any practical option to carry out this type of procedure, the ideal thing is to hire a freelance developer to carry out the service without running any risks.

Examples of inspiration
We couldn't end this article without showing you some super creative 404 error pages to inspire you.

Check out some amazing examples below.

Lego
In its Portuguese web version, the unmistakable toy brand makes it clear to the user that they are in the right place by showing one of its famous customizable dolls.

Furthermore, since the main objective of your website's audience is to purchase a product, nothing is more incisive than a link to your e-commerce .

error 404
“404. This page could not be found. But don’t worry, it’s still AWESOME!”

Hootsuite
Without a doubt, one of the most creative 404 error pages on the Internet is Hootsuite , a digital media management platform.

With a great deal of humor, the page features an image of the "missing" company mascot on a milk carton, just like in classic American campaigns.

error 404
“404 birds not found. The page you requested has flown out of the coop. Perhaps you are here because:

the page has been moved;
the page no longer exists;
you were looking for your dog and you got lost;
you like 404 error pages.”
Hubspot
Hubspot achieved this by choosing light and fun language that perfectly matches their personality.

In all its simplicity, the image and message engage us and the listed topics lead us to the main areas of the site.

error 404
“Even the things we love break sometimes. Thank you for your patience as we put the pieces back together. In the meantime, you can:

See what's happening at HubSpot on our awesome blog ;
Read more about our software on the product page;
Sign up for a free demo and join the fun!
Mailchimp
Finally, we couldn't help but show the error jamaica phone number list page of the famous email marketing tool , which, by the way, is a benchmark in the market for the creativity of its content.

Their current 404 maintains the brand's classic humorous tone with a fun illustration and a link to the home page.

error 404
“We lost this page. We searched from top to bottom, but we couldn’t find what you were looking for. Let’s find a better place to go: Mailchimp Home.”

As you can see, far from being a headache, the 404 error has become a real opportunity for companies to express their creativity and win over their users in an unusual and fun way.

However, not all errors are so “friendly,” especially when we talk about the most famous CRM on the Internet.

If you want to ensure the health of your site in every sense and take web performance to the next level, click here and read our guide on the subject !