Microsoft Japan Case Study

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Source: Microsoft Japan official website

Microsoft is a global company that develops and sells malaysia phone number list a wide range of software products, including Windows and Office.

We have launched an owned media initiative with the aim of encouraging the purchase of solutions such as "Microsoft Office 365 for Business" and "SharePoint Server" sold by Microsoft.

A year after the launch, the company achieved a first-year ROI of 420%. In addition, the number of promising potential customers acquired increased by 6 to 7 times compared to the end of the year, and about 20% of those customers ended up purchasing.

In addition, Microsoft has built and is operating an ecosystem* that utilizes inbound marketing with partner companies. In this ecosystem, partner companies set up websites and hold seminars related to Microsoft products. After that, a lead pass is made to the partner companies.

[yadaysrdone]

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