It is also called relationship marketing. By , BtoB companies list of telegram users in india can increase customer lifetime value (LTV), which will lead to increased sales. In this article, we will mainly introduce the following: -Characteristics of relationship marketing -Benefits of relationship marketing -Tools to use in relationship marketing -Key points for making relationship marketing successful This article is a must-read for marketing and sales personnel who want to try new marketing methods, feel that there are limitations to their current sales activities, or want to deepen relationships with customers.

Table of contents Characteristics of Relationship Marketing Relationship marketing advocate Benefits of Relationship Marketing Relationship marketing tools Key points for successful relationship marketing summary Characteristics of Relationship Marketing Relationship marketing is a marketing technique that maximizes "customer lifetime value (LTV)" while building better relationships with customers. In B2B marketing that deals with high-priced products and services, maintaining relationships with customers is becoming more important.