Whenever the market is undergoing paradigm shifts, companies struggle to remain relevant and efficient and to understand the new trends that are emerging. In the face of the emergence of Marketing 4.0, the process was no different.
The topics below bring up points that corporate managers indonesia phone number data must take into account to ensure a competitive consumer niche in the market.
From valuing and personalizing customer relationships to the importance of Content Marketing , discover what can be done to adapt to Marketing 4.0.
Work on the company's identity
People are more attracted to brands that take on personality and image on social media.
The idea is to really talk to the customer base and interested parties as equals, without the traditional hierarchical barriers of other times.
Brand identity involves the tone of voice, purpose and values highlighted in social media and Inbound Marketing strategies .
Know how to deal with criticism
The humanization of businesses comes with at least one drawback: the brand is never fully in control of its own reputation.
Anyone, anonymous or not, can post negative opinions about a company or product and have them read by hundreds of people in a matter of minutes.
In other words, corporate reputation is in the hands of consumers themselves.
In this context, what can be done is to minimize possible negative feedback with crisis management policies and be present/monitoring the positioning of users.
The most important thing is to monitor your followers’ reactions and take them into account to improve your performance.
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