How do I assess my company's digital presence?

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One of the main advantages of digital marketing is the fact that it is highly measurable. Each communication channel, advertising strategy and conversion mechanism generates some benefits, which reveal their own performance and the ideal paths to choose.

Therefore, no company can afford to operate without assessing the quality of its digital presence. It is necessary to periodically assess all efforts in this area to find problems that need to be corrected and possible improvements.

See below the criteria that need to be considered when analyzing your company in the digital world.

Analyze the channels used
Digital marketing relies on several different means of reaching the public, and every assessment of your presence in this online world must take them into account. Which channels is your company operating on? Here, the ideal is to include mechanisms such as email marketing and sponsored links, as well as social networks .

Keep an eye on your website performance
The performance of your web pages is an important ukraine whatsapp data part of your brand's online presence and should be included in this survey. Take note of the frequency of visits, the frequency at which they occur, and the demographics of your audience.

Follow interactions on social media
If your company has pages on Facebook, Twitter, Google+, among others, you need to include them in your analysis. The interactions received on social networks are a very important part of today's marketing and can considerably increase audience identification.

Look at the mentions on the internet
This item differs from the previous one because it refers to a wider environment than just social media. A good digital marketing analysis needs to capture the rate of mentions of the brand name, detected not only in social media, but also on websites and blogs. In addition, this information serves to show which media receives the most and least interactions.

Pay attention to the quality of SEO
To achieve good visibility results, resulting in a prominent position on Google, your website must have a solid SEO strategy. This factor should be included in a digital presence survey, as it is essential for generating business and strengthening your brand. Without quality SEO, your content will hardly be found by your audience.

Quantify the leads generated
No digital presence analysis is complete without taking into account how many leads are generated by your campaigns. This is a very efficient thermometer of the initiatives carried out, being able to show whether they are generating good results or if they need adjustments. The quality of these leads should also be considered.

Consider the number of online conversions
One of the most strategic aspects of a brand's digital presence is its conversion rate. It is a very efficient way to measure the strength of your advertising channels and find possible new paths to follow to obtain even better results. Those that perform well should be intensified, while those that are below expectations need adjustments.

Every company needs to conduct regular assessments of its own work if it wants to remain competitive. A quality analysis of your digital presence is an excellent place to start, as it encompasses several channels and has the potential to renew many of your initiatives, with a focus on greater success. Let’s get started!

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