How to use a chatbot for customer service on WhatsApp?
In recent years, companies have innovated their communication channels to adapt to consumer needs. Today, both social networks and virtual assistants collect data to optimize the offer of products and services for each user.
Nowadays, businesses can take advantage of WhatsApp and other Meta apps to germany whatsapp number data 5 million have a more intimate relationship with their customers, especially due to its great popularity among users themselves .
What's more, studies on the subject indicate that 90% of WhatsApp users spend at least one hour a day on the app and most of them open all the messages they receive, meaning it is a highly effective platform for communications of any kind, but especially for customer service.
Artificial Intelligence (AI): How does it contribute to WhatsApp communications?
The first thing you should know is that WhatsApp has different platforms, aimed at different audiences. On the one hand, there is the conventional application, which is the one we all use to communicate on a daily basis and is the one that focuses on personal communications.
WhatsApp Business vs.
At the business level, there are two other options that suit your business needs. In this sense, the essential thing is the size of the company, which will define which of the two platforms is most appropriate:
WhatsApp Business Platform
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