Maintaining and updating customer databases in Moscow

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If the task is to expand the business, then it is necessary to determine the methods of working with the customer base. At a minimum, the data requires timely entry and updating.

With data entry, everything is clear: the client came, the data was recorded, the next steps were determined. What to do with updating?

Maintaining a customer database
Wait. We haven't finished maintaining the current client base yet.

The client base contains work statuses, with some the work is already underway, someone will only become a client. It is necessary to communicate with clients in a timely manner, remind them about yourself, warm them up with mailings, call. In any case, a pool of leads is necessary, because sales are needed now and later!

Any advertising channel brings in clients that need to be processed in a timely manner and assigned the appropriate status. For such services, there is a remote secretary that allows apparel company database you to receive all calls without losses and conduct primary consulting.

A remote manager will be suitable for bringing a client to a sale, especially if the current managers are overloaded. However, competencies can be divided: a remote manager will conduct presales, and office managers will lead to the sale.

The essence remains the same: each client must be processed, each one must have a status assigned and a date for the next activity planned.

Updating customer databases
We've sorted out how to maintain the database.

You are not the first time on the market, the customer base has accumulated a decent amount and, as usual, there is no time to update it. But you can increase the loyalty of the audience through unique offers, surveys, and no one has canceled repeated offers of cooperation.

Any advertising campaign is possible if the database is relevant. If the client database is not formed correctly, it is impossible to organize work on relationship management.

At a minimum, there should be up-to-date information for each client in a convenient form:

Company name;
phones;
e-mail addresses;
Skype and other messengers;
What the client wanted;
When ready to work, or stopped cooperation.
Contacts should be sorted by interest in the product, cities, dates of contact (seasonality). For each part of the base, you can and should conduct your own advertising campaigns: for some - a discount, for others - a promotion.

What does updating your customer base give you?
Allows you to work with your target audience:

Informing about new products, discounts, offers, promotions;
Reminding customers about yourself, attracting attention through a loyalty program;
Conducting telephone surveys, marketing research, performance evaluations;
Repeat sales, after all!
It is not enough to create and expand the database, it is necessary to keep the information up-to-date. Otherwise, the advertising campaign will be ineffective.