What is 3C analysis?

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3C analysis is an essential framework for creating a marketing strategy. In this article, we will explain how to conduct 3C analysis, tips, and points to note using examples. Learn how to conduct 3C analysis and lead your business to success.





In a constantly changing sweden cell phone number list market environment, including the COVID-19 pandemic and the weak yen, some people may be struggling to develop marketing strategies.

In order to create an effective marketing strategy and make your business successful, it is essential to utilize a "marketing framework." If you can use the framework correctly and understand the key points, anyone can easily perform analysis.

One of the most well-known marketing frameworks is the "3C analysis."

3C analysis is one of the basic frameworks for marketing analysis.

The marketing environment can be broken down into the following three elements:

・Customer: Market, customer

・Competitor:

・Company: Your own company

We analyze what kind of people could be customers, what are the strengths and market share of competitors, and what strengths and weaknesses our company has, and derive the elements that will lead to business success.

By conducting a 3C analysis, you will be able to objectively grasp the environment surrounding your business and determine your company's position.

In this article, we will explain how to conduct 3C analysis, tips, key points, and things to be careful about to make your business successful, with examples.



Conduct a 3C analysis and acquire leads through the appropriate channels!
Lead approach for each of the four major channels

When conducting B2B marketing, it is important to acquire leads, which are the basis for the number of business negotiations and contracts.
However, even though we say "leads,"
there are various stages of consideration, from those who want to introduce the product/service immediately to those who have only just begun to become interested.
This document explains the classification of these consideration stages and how to utilize channels for each lead.





How to conduct 3C analysis and tips


From here, let's take a look at how to proceed with 3C analysis and some tips.

We will break it down into the three Cs: "customers/market," "competitors," and "our company," and explain how to proceed with each one and the tips for doing so. Keeping these in mind will also be helpful when understanding the case studies introduced in the second half of the book.



Step 1: Market and customer analysis


The first step in 3C analysis is to analyze the market and customers.

Think about the volume of the market surrounding your target products or services, and what preferences the customers who will use your products or services have.

The things to look at and the approaches to take differ depending on the market and the customers.

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