Despite the Competition: How Liro’s ASO Grew Impressions by 131% and Downloads by 38%

[shuklarani621]

Having to rely on a narrow list of relevant search terms and conversion-oriented keywords in a niche that’s highly competitive makes it challenging for an app to climb to the top of the app store search results. The RadASO team with first-hand experience has prepared case studies and actionable tips on attracting organic traffic and securing the top positions in the app store search ecosystem.

The Client
Liro is a mobile app that automatically inserts subtitles into videos. It allows the users to change the font, size, and color of the subtitles. The app is available in the App Store.

The Objective
To develop a comprehensive ASO strategy for boosting organic traffic sweden number dataset help the app reach the top positions for relevant search terms.

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The Challenge
Narrow keyword list
A limited number of 100% relevant conversion-oriented search terms.
The Solution
Step 1: RadASO specialists conducted an analysis and selected appropriate keywords, creating a database of competitors with identical characteristics based on the data gathered.


The RadASO Tech Boosted Solution helps classify competitors into the following categories (for further keyword list creation):

100% competitors – very similar apps;
Indirect competitors – closely related apps;
Potential competitors – currently not considered competitors but may become relevant in the future;
Non-competitors.
Note: Since the app’s niche is so narrow, there are only few direct competitors, resulting in a small relevant semantic list. The RadASO team decided to expand it by adding indirect competitors to it.

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Utilizing the RadASO Tech Boosted Solution, we proceeded to select apps that help create/edit content for social media and added them as indirect competitors.

[yadaysrdone]

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