Finally, we cannot forget about social networks , is allocated year egypt whatsapp number data 5 million after year; according to the same AMVO study , during 2021 the investment in them was 47% higher than in 2020, with Facebook being the king of engagement with 66%. But if it is about social networks.

We recommend also betting on new formats such as ' Click to WhatsApp ' which allows the conversation to be diverted from Facebook or Instagram to WhatsApp, giving rise to companies implementing a Conversational Commerce strategy . Much less can we forget about Google , which although it is the main search engine in the world, there are still few companies that have a Business Messages channel properly implemented; by using it, as with 'Click to WhatsApp', brands will be able to convert that search intention into a sales opportunity.