6 main CRM indicators that your company should monitor

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With just 6 main CRM indicators, you can advance your results and have much more power of action in your hands.

You probably already know that a manager's main goal is to make his company grow in a sustainable way. Sometimes, however, for this to happen, it is necessary to adjust some steps in the process, and that is where he faces his greatest challenge.

Monitoring and maintaining these steps are essential for the company's health and can be carried out with the help of Indicators – tools that measure and present the results of the actions carried out.

Here at Funil de Vendas we study and test a lot. That's why electrical contractors email lists we know which are the main indicators that a company should monitor. Find out what they are now:

What are sales indicators?
Indicators are data management items obtained from each stage of a company's flow, from production to loyalty.

The control and analysis of this data are part of a manager's routine, who uses them as a basis for planning their strategies .

They must be simple and easy to measure, so that they present results with a high level of reliability.

One of our premises here at Sales Funnel is that if it’s not simple, it doesn’t work.

Through Indicators, it is possible to measure the performance of each salesperson and the team and also identify the causes of decline or increase in productivity.

These indicators can indicate whether the company is effective and achieves the proposed objectives, and whether it is efficient, when it carries out the process in the best way, with the least effort.

Key CRM metrics to track


Goal
Goal is the main indicator in sales and indicates where you should go. There are two types of goals:

Survival: balance point
Improvement: company growth
Unlike a wish, which is broad, a goal is very specific : instead of wanting the company's revenue to grow in the next 6 months, you should stipulate, for example, that your growth target will be 5% in the first month, 7% in the second, and so on.

The goal needs to be the guiding light for your company. It will show you whether your team has enough knowledge about the product and the market to be able to achieve it.

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