The effect of color contrast! "GEICO"

[ishanijerin1]

GEICO uses color contrast effectively to make their new products stand out. This technique creates visual impact and helps grab the consumer's attention. In particular, bright colors and high contrast help GEICO's new products stand out even when the ad is displayed alongside other content.


GEICO uses color and contrast effectively to make their new products stand out. This technique creates visual impact and helps grab the consumer's attention. In particular, bright colors and high contrast help GEICO's new products stand out even when the ad is displayed alongside other content.


Skyscraper display ads also take advantage of the vertical format, making them easy to see as you scroll. GEICO uses color, contrast, and a simple message to highlight their new promotion. This technique is great for increasing interest and the likelihood of a click.

GEICO is widely known for their auto insurance, but less so for their cfo email database home insurance. This display ad leverages GEICO's strong brand recognition for auto insurance to promote great, affordable insurance plans for both auto and home.

The design also makes good use of icons and color contrast, conveying the concept of integrating two different domains: automobiles and homes.

The ad also appears in a few different formats as part of the campaign, including a square banner ad with the same concept and the phrase "More than just car insurance."



Like GEICO, it's important to adapt your creative to fit the size of your ad!


3. Get straight to the point! "Instapage"
Instapage uses eye-catching taglines in their display ads to immediately communicate the value of their service.

While display ads are generally effective when they focus on benefits, this ad emphasizes features, but the "See why" call to action neatly demonstrates the value of the service.

[yadaysrdone]

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