It literally means dividing the market in

[hasanthouhid0]

Segmentation , a word that is heard day in and day out in the Marketing field.

which you operate into segments or, in other words, into “easily” identifiable subsets , which present common characteristics in relation to demand, expectations or needs.

Segmenting, dividing your customers into small groups, is fundamental in defining the Marketing strategy, because it allows you to identify a clear, precise and targeted target and to study and understand it better.

Segmentation criteria
Let's start from the assumption that those who belong to the same segment should have roughly australia school email list the same expectations and, consequently, react in a similar way to any input from us, whether it is a commercial message or not.

There are four different types of segmentation criteria , i.e. criteria:

Geographical
Geolocation is used to propose specific marketing actions based on the user's location or, in some cases, based on current weather conditions.

Demographics
It is practically always used because demographic criteria are easy to collect, in short, they include aspects such as gender, age, educational qualifications, current profession, income, family status.

Psychographics
We focus on more “intimate” aspects such as personality, values ​​in which one believes, ideals, beliefs, opinions, personal interests. These data, it goes without saying, are more difficult to collect and one must resort to surveys or big data analysis.

Behavioral
It is based on how users behave while browsing our site or, in some cases, inside our physical store. A distinction is made between immediate behavior - page visited, device used, time spent on the site - and past behavior - number and frequency of visits, purchase history, habits, neslwtter.

Ways to segment
Basically, there are two methods to implement segmentation :

Rule-based segmentation
The audience is manually divided into various homogeneous subsets based on criteria (rules) chosen at the outset based on analyses performed or using logic. For example, I can choose to segment the audience by gender if I sell overalls for pregnant women. It is not a foolproof method, because if a husband wants to buy pregnancy overalls for his wife, our segmentation will have excluded him a priori.

[yadaysrdone]

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