Especially when brands dedicate part of their time to getting to know their potential audience and personalizing their marketing actions in order to offer a personalized and unique experience. It's not marketing, it's two parts destined to meet by the thread of emotions. Or rather, emotional marketing.
Do you remember where you bought your last smartphone? Do you albania whatsapp number data 5 million think it was a coincidence? We are convinced that you were moved by an emotional bond with the brand, by your good experience with it and because it feels like something of your own. It is no coincidence that users identify with some brands, it is the result of the combination of video, content and a long list of well-organized tasks. It is personalization!
Why is video marketing in Mexico interesting for your company?
Reasons to do video marketing in Mexico
The first reason is that the numbers speak for themselves. And the reality is that there are more than 100 million Internet users around the world who consume video on a daily basis. Considering that this format is vital in Inbound Marketing strategies , and that Latin America is increasingly becoming more Inbound, video should almost be an obligation.
For starters, “75% of professionals who implement Inbound think that their organization’s marketing strategy is effective,” while “43% of professionals say that paid advertising is the most overrated marketing tactic.”
To finish, here are the rest of the reasons:
It is the most popular format of content marketing, outperforming articles, infographics, and other materials.
Promotional videos are gaining more and more relevance in Latin America .
Nearly 90% of professionals who use video say it has helped improve traffic to their website.
Millennials are the audience that most prefers branded video content . Considering that they are the consumers of today and tomorrow, this data could give us a big clue.
Half of professionals who use video in their marketing strategies say it is the most memorable format and type of content for users.
It is the second type of content that brands use most on their social networks to increase interaction with the public.
More than half of users want to see more videos from the brands they follow and are interested in.
Live video has already positioned itself as one of the most widely used modalities worldwide.
YouTube video viewing time is increasing every year .
Are you thinking about video marketing ? Do you want to achieve an effective strategy to attract prospects and convert them into customers?
