These videos, which are free on certain platforms, are uploaded afghanistan whatsapp phone number data by users from all over the world. Sometimes, there may be certain contributions for their videos. On other platforms, annual subscriptions are paid, which are affordable. If you frequently work with stock videos, we recommend this option. These platforms usually offer, in addition to videos, photographs, royalty-free music, audio effects or even templates for Illustrator, Photoshop, After Effects, Premiere, etc.
5 benefits of creating videos
Clear images of what is being talked about.
By using videos you can show your product, company, etc. from different angles that will allow the viewer to better locate the dimensions and characteristics of what you are showing. It is important to take into account that the time used between each video will also be part of the story being told.
Growing use of social media.
The most popular social networks today use videos, which makes even a sound become a meme. Videos are an entertaining way to show what you do. Sometimes you don't need very advanced production for a video to get a lot of views.
More entertaining.
You can play with images and music to change the tone of your narrative. That is, you can make it more emotional or funnier depending on what you are looking for.
Videos made with stock footage.
You don't necessarily need to leave the office to create videos. For some, it can be a burden to go out and record, as it also requires knowledge about photography. Video banks help with this part, as your focus should be only on the editing and narrative part you want to give it.
Unlimited resources.
It is not just about using moving images, but you can also make use of animations, motion graphics or effects to make the final video visually appealing.
If you want to know more about video marketing, don't hesitate to read our blog to learn more tips on how to create a good quality video, but also, and no less important, that they have a good story or known as storytelling . We also tell you about the impact that video has had within the different social networks.
What kind of videos can you use stock video for?
Videos for social networks. Because these videos are only visible for a short period of time, it is not necessary to record every second of the video and we can use video banks.
Personal videos. You may want to illustrate a few words, but you will surely find the ideal video in a video bank.
Institutional videos. This will depend a lot on the company you are working for, but if it is something very general you will surely find the necessary videos on the platforms. Even so, we recommend that you record your own staff to give the company greater identity.
Anniversary videos. It is very common to make this type of videos for certain dates, you can use stock videos for this.
When creating content for brands, it is necessary to record your own material. These free videos serve as support but are not everything. We leave it to you to decide in which situation they will be really necessary.
We've talked a lot about the benefits of having stock video banks, so here are 3 platforms to find stock videos:
Pexels
On this platform you can find videos to download for free, and if you wish you can leave a contribution in return. You can download them in different qualities from 4k to 720px depending on the creator you choose. You can save videos that you think will be useful for you in the future with a like.
An interesting thing about this platform is that when you preview a video you can see several more made by the same creator of the same scenario, but from different perspectives. It can help when telling a story you have in mind.
Story Blocks
One advantage is that it will let you download videos in the quality you prefer, it can weigh from 200MB to 10MB depending on how much you use, some platforms do not have this option.
In our opinion, it has more videos than other platforms. This option does require an annual subscription, so we recommend that you check the plans it offers. It also allows you to edit videos directly on the platform.
Envato Elements
This platform will only allow you to download videos in the highest possible quality, which can be an advantage or disadvantage. The advantage would be that your videos would have the best possible resolution, but if your computer is not fast enough to process all this information, you will be affected when you want to edit them.
Something we like about this app is the variety of music and sound effects it offers. Remember that for the narrative of a video, not only the image shown is enough, but also the audio that is heard.
What doesn't a stock video give you?
Despite all the advantages that exist around these materials, it will not compare to recording your own material. Your company will also need to record its own videos to clearly show what it offers. Remember to use good lighting so that there is no noise in the video image.
We believe that there is nothing like creating your own material, as it will be exactly what you are looking for, but due to the time and difficulty of having so much archive material, video banks are a great help for the projection of ideas for audiovisual creators. Not only will you find videos made with an 18-55 lens, but also drone videos, macro shots or even animations of the human body and its interior. Something that would be very difficult to recreate by yourself.
If you know of any other platform, please leave it in the comments. If you need help creating content for your brand, please contact us for free advice here .
