Why is a lead so important in digital marketing?

[olivia25]

Nowadays, knowing what a lead is in marketing opens the door to a huge world of possibilities within current marketing. It is no longer about interrupting programs to make announcements about a product or service. The new way of selling is more delicate, focused and subtle. A stranger can access our business and provide us with their personal data and contact information and this is the first step to carry out a respectful, professional and effective process.

In this article we tell you what a lead is , how to generate and manage it and why this concept is so important in digital marketing.



What is a lead?
The word lead translated from English is a verb that malaysia telemarketing list means “to address”. But, what is a lead in digital marketing? A lead is a potential client who has shown some interest in knowing or acquiring the product or service offered. And, when does a user become a lead? Well, when they provide their personal information on the company's website or web page and they usually do so when they want to receive valuable content, information through the newsletter or an offer.

With the lead's information, marketing and sales teams work together to increase customer interest. They can be sent information, content, and even offers of interest and, in the end, achieve a closing, which can be a purchase, a membership, a donation, among others.



What are the links in the complete conversion process?
The main idea in mind is that by converting the lead , the company can establish contact with the person, who stops being an unknown and nameless visitor, to become part of its database and a person within the company's reach.

Summarizing, the links that make up the complete process:

Strangers
Frequent visitors
Leads
Potential clients
Brand Promoters


How to generate leads?
How do you think the process of converting a prospect into a lead works? Simply through the lead generation process, in which digital marketing specialists are responsible for attracting a stranger, making them interested in the product or service offered and encouraging them to carry out the stated objective.

[yadaysrdone]

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