This innovation also allows them to follow the dynamics of technological developments

[rahmanmdshuvo]

In Indonesia, a real example of proof that design thinking provides ROI benefits to businesses is felt by one of the unicorn startups born in 2015. This company implements design thinking in every step of their feature and service innovation.

Throughout its development, this mobile phone-based application often provides innovations that make it easier for its users to order online motorcycle taxi services. Until now, they have developed from initially only argentina email list offering motorcycle taxi services to an application that offers various services ranging from massage to cleaning services. This is what makes many users think about using this application for their daily lives.

Not only that, by implementing design thinking in their user experience design process , users have proven to prefer using this online motorcycle taxi application compared to its competitors. This certainly has good long-term benefits so that investors choose to invest their capital. Their valuation is now estimated at US$ 1.3 billion, the company received funding from KKR, Warburg, Ferrara and Capital Group Private Market worth US$ 550 million. The company's business value is projected to increase to US$ 2.5 billion along with the additional capital of US$ 1.2 billion from funding led by Tencent in 2017.

Earlier this year, they received an additional US$1.5 billion in capital, bringing their valuation to US$5 billion. The funding round was joined by Google, Temasek, and Blackrock. Then, they were also reported to have received an additional US$1.2 billion in capital, bringing their valuation to an estimated US$9 billion.

[yadaysrdone]

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