Rules for designing a delivery page on an online store website

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Indication of delivery directions

Each client should see clear information about whether delivery is possible to their address. It is not enough to write "We work throughout Russia". Indicate specific cities, regions. And be sure to indicate special conditions for each direction, if any.

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Description of delivery methods with timeframes

The most popular delivery options in online stores are by mail, via couriers and by pick-up. It is clear that here both the terms and conditions will be different. State everything in detail. You can even place links to the websites of the shipping companies you cooperate with, as well as their icons.

Rates

The cost of delivery must be indicated: if the client does not see a specific amount, he will place an order on another site, where it is immediately clear how much the purchase will cost him in total.

Often you have to calculate the cost of delivery taking into account the size and weight of the parcel, the distance of the recipient, surcharges for urgency, etc. Specify all this in detail so that people do not have to pay extra after receiving their orders (otherwise expect negative reviews).

There are stores that automatically calculate the cost of delivery when making a purchase. Be sure to convey this information to customers, for example, in a separate tab "Order delivery".

Indication of the location of the pick-up point and the shortest route to it

Don't limit yourself to just an address - let the site also include a map of how to get to the pick-up point. This will make it much easier for people to find the building itself, the entrance to it, and the parking lot (which is important).

It would be good if there was also a photo of the entrance itself.

Availability of a calculator on the site

Of course, you will indicate the prices, but how much easier it will be for the buyer if the built-in calculator will calculate everything automatically! A person will only need to click on the selected product and indicate their city. They will be able to check which delivery from the online store is more profitable (with a courier, for example, or by mail), and choose the appropriate option.

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