Customer intelligence: how to achieve personalized experiences

[shuklarani621]

Customized experiences are definitely an added value for companies. How to achieve this? Customer intelligence and good data management is the answer.
The consumer shopping experience has a strong emotional component. Today, more than ever, brands that are able to accompany and be close to their customers in this process - and that can even anticipate their needs - will generate the best customer experience (CX).

This aspect has become absolutely key nowadays. Why? It happens that today, customers choose companies based on the quality of the customer journey they offer and the way they personalize their proposals.

It is no longer enough to offer the best products or services.

In these times, the customer is in charge. And we know that the overseas chinese in uk data customer is more demanding and less loyal. They have all the information they need to make their purchases and they take advantage of it. And they only offer their loyalty to brands to the extent that they respond to their needs and motivations.





1 in 3 customers would leave a brand they love after just one bad experience, while 92% would abandon a company entirely after two or three negative interactions.

Source: PWD



The customer at the center
“The era of the customer,” as Forrester refers to buyer empowerment, requires companies to focus their customer service strategy, energy and budget on processes that improve knowledge and 360-degree engagement.

Faced with the shift in power relations, organisations have no alternative: they must put the customer at the centre of their commercial strategies. Even the new KPIs must be consumer-centred, giving rise to metrics that measure their connection with the brand, their “health” or commitment across different channels.

For these purposes, traditional market research is no longer enough. Today, organizations must take advantage of customer intelligence in a faster (ideally online) and more comprehensive way. Digital transformation, IoT, mobile technologies and the world of social networks offer a world of invaluable data when it comes to approaching customers or prospects. And then tools such as Big Data platforms , artificial intelligence and machine learning help generate deep customer knowledge and organize the best experiences across channels. Today, like never before, we know what consumers like, how they want what they want and even how they feel.

[yadaysrdone]

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