Factors that negatively affect sales through the marketplace

[subornaakter40]

Collaboration with one platform

You shouldn't trade only on one platform - it's not effective. Sales through marketplaces will increase only if you cooperate with different platforms - the main thing is to make the right changsha mobile phone numbers database choice. You can trade not only through them, but also with the help of price aggregators, in social networks, on your own website.

Losing money due to discounts

Marketplaces have a special operating principle. They receive their profits from percentages of transactions of stores trading on the platform. Therefore, it is important for them to attract as many people as possible to the platform and persuade them to make purchases. Sales volumes are increased by holding promotions, constant discounts, etc. Of course, sellers often lose profits due to such pricing policies. Many also face the problem of dumping: one of the sellers decides to significantly reduce the price of a product, and the rest lose orders.

However, the price of goods generally does not fall below the cost price initially indicated by the entrepreneur. And if the marketplace reduces it, then, as a rule, it reimburses the lost amount to the seller. To earn at least a little, you can increase the real cost price by a couple of percent.

Read also!

"How to Promote on Facebook: A Complete Guide for Beginners"
Bad content

Uploading a product to a website does not guarantee automatic sales. In order for a product to be noticed and purchased, it is necessary to correctly design product cards. Often, sellers lose profits because direct competitors have taken care of a good presentation of their products, and customers place orders with them.

The main mistakes sellers make when creating content:

small number of images;

low quality photographs;

ill-conceived headlines;

poor and uninteresting description.

Low seller rating

People make purchases on marketplaces based on seller ratings, which depend on reviews from real customers. All this, in turn, affects the product's place in the search results. If the product does not make it to the top, it is not viewed, and therefore, is not bought. That is, it is important that the product is often shown to buyers. To do this, you need to increase the rating - for example, by motivating customers to provide feedback.

[yadaysrdone]

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