McGraw-Hill, 1982. Framework 2 4P Analysis 4P analysis is a method for analyzing your company's products from the following four perspectives. [4Ps Analysis] Product : What kind of product will you offer to the market? Price : How much will the product cost? Place : How the product will be delivered to the market Promotion : How will you promote your product? By conducting this 4P analysis, you can see the characteristics of your company's products and appropriate sales methods.
For more information on 4P analysis, please refer usa telegram phone number list to the article below. Let's plan your marketing strategy using 4P analysis! Explaining its meaning and how to use it The 4P analysis was proposed by Edmund Jerome McCarthy in 1960. [Reference] E. Jerome McCarthy: Basic marketing, a managerial approach. RD Irwin Homewood, Ill, 1960. Framework 3 STP Analysis STP analysis is an acronym made up of the three initials of "Segmentation, Targeting, and Positioning.
" In STP analysis, the analysis is carried out in the order of "segmentation," "targeting," and "positioning." First of all, "segmentation" means to divide the market into smaller parts. At this stage, the market is divided into categories based on such aspects as "region," "age," and "values" in order to determine "who" the company's products should be delivered to. The next step is "targeting," which involves deciding which part of the market you want to target after segmenting it.
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