Positioning of PIM in light of current and future situations and environments

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Speed ​​is required for deployment in the channel layer. New technologies, services, and schemes are constantly being created, some successful and others fleeting, creating a profusion of possibilities. There is no success without challenges, so trial and error is repeated over a short span of time.

On the other hand, the core system layer requires stability, robustness, and steady improvement, and is built and operated over a long span of time.
PIM is located between these two layers, and should understand the characteristics of both and meet the needs of both.

Base data is periodically input from the core system overseas chinese in australia data layer, and the PIM functions are used to add information necessary for sales and marketing, and information is distributed in a timely manner to meet the needs of the channel. Reliable processing is required for the interface with the core layer, and timely information delivery and quick response to change requests are required for the interface with the channel layer.




PIM Best Practices
Taking into account the environment and circumstances surrounding B2B companies and the position of PIM within them, we will explain what we consider to be best practices for PIM.

Start small + keep moving forward
It is absolutely necessary to have a mechanism and operation to collect and digitize information that is spread within the company, and to reliably feed it from the core system into the PIM and add missing information, but if you try to do "this and that" from the beginning when it comes to channel deployment, it will take time, the scale will expand, and the project risk will increase.

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