Therefore, our Return on Investment or ROI is €2 for every euro invested in the campaign.

[udoy120]

Without a doubt, the result of this calculation will define our future actions . If the ROI calculation gives us a positive result, it will mean that our project is profitable and that we are on the right track.


But if the return on investment calculation gives us a negative value, it will mean that our investment is not giving us the expected profitability and we will have to analyze more thoroughly why this is so. To do this, we will be helped by the analytics and reports that the same Inbound Marketing tools generate. We will have to see which actions are not working, at what point in the Buyer Journey we lose our Buyer Persona or if there are other elements that do not give the expected results.

Although Inbound Marketing is characterized by a constant analysis dominican republic consumer email list of its actions and tools during the strategy and campaign carried out, the ROI or return on investment allows us to know numerically if our actions have worked. It is a fundamental variable that provides security and confidence for the realization of any action and proves its effectiveness.

[yadaysrdone]

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