The Instagram bio is the cover letter of a profile . It is the first thing that any user will see on your account and will form a first impression of you, your brand and your products. Therefore, it is essential that a company or personal brand dedicate part of its efforts and logistics to creating a good Instagram bio.
First of all, we need to specify what we consider part of the Instagram bio. Although the text that appears at the top of the profile is usually called a bio, it is nothing without a good photo, name and username . In this way we could say that everything that appears in this image is part of the Instagram bio:
instagram brand occam digital agency
Elements that we must optimize
First of all, we will talk about the photo, the avatar . If your profile corresponds to your doctor database personal brand, you should choose a photo of yourself, but if it is a company, as is the case with ours, the best option is usually the brand logo. The photo will always appear when someone searches for our profile, when we upload a post or when we publish a story. It is important that it represents us and that it is identifiable . A black and white photo, for example, will always go much more unnoticed than a color one.
The next thing that always appears next to the photo is our username . In our case, @occamagenciadigital . The username is unique, no two are the same, so you may have problems when choosing it if, for example, you want to put your personal name. In other words, we do not have all the possible options, as is the case with our avatar. Therefore, we should try, as far as possible, to make our username the name of the company, modifying some aspect so that it appears as complete as possible if it is already taken. It may work to add a sign such as a hyphen or underscore at the end, although it is not advisable to place it at the beginning. It is also advisable that it be the same on all the social networks we have. After all, it is like our ID, the way we identify ourselves on social networks, unique. In addition, it is part of the profile URL .
Once this is achieved, some tips for designing a good username are the following, always aimed at making it easy to remember and identify:
Keep it short
That it is not complex (neither to write nor to remember)
Don't get too many signs or symbols, letters are always preferable to numbers.
Make it as similar as possible to the Instagram name
The name is the next element to deal with. In this case, we can put whatever we want, even if it is already repeated. However, as we have just mentioned, it is recommended that it be the same as the username to facilitate identification. In the case that your profile corresponds to a personal brand, or that you work with a pseudonym, you can include both, as does the writer Francisco de Paula, who is known as Blue Jeans.
How to optimize my Instagram bio
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Re: How to optimize my Instagram bio
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