Analyze your competitors' content

[arafatrahman89]

Keeping a watchful eye on your competitors gives you a strategic advantage. Analyze their content to identify gaps or areas where your unique perspective can shine. The goal is not to imitate, but to find inspiration, bring your own creativity, and offer a distinct perspective that resonates with your audience.

Use Google Trends
Staying ahead of the curve becomes second nature with Google Trends. This tool engineer data lets you research hot topics in your industry, giving you the power to create content that’s right in line with current searches and interests. By riding the wave of what’s being actively searched for, your content stays relevant and effective.

Extract your existing content
Your past content serves as a reservoir of untapped ideas. Update old blog posts with updated information, repurpose successful content into different formats, or create follow-up pieces that expand and enrich previous conversations. This approach not only maximizes the value of existing content, but also generates ideas for new, relevant topics.

Use content discovery tools
Content discovery tools like BuzzSumo, Feedly, or Flipboard act as compasses in the vast sea of ​​online content. These tools provide insight into trending topics and popular content in your industry, guiding your content strategy based on what engages your audience.

[yadaysrdone]

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