Identify and target your audience

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A good social marketing strategy is all about good segmentation. On social networks like LinkedIn, X or Facebook, you don’t want to reach “everyone”. Your mission is to reach the most relevant future customers and decision-makers.

To get there, start by defining your marketing buyer personas (or rely on them, if you have already done this exercise). With a detailed knowledge of the prospects to target, your communications will be much more tailored.

You can also rely on tools to segment and directly contact cambodia consumer email list your targets, such as Sales Navigator, Waalaxy or Lemlist.

5- Define your content strategy
To create quality content, you still need to define an appropriate strategy. This must be at the intersection of the favorite topics of your team members and the interests of your company. To make communication more natural (you wouldn't want to look like a carpet salesman on LinkedIn, would you?), your strategy can include less commercial topics (and which are not directly related to your activity, your product or your services).

Here is an example of a B2B Content Strategy, intended for the social selling of a salesperson of an accounting solution on LinkedIn:

Pillar #1: posts about the life of the company (feedback from trade fairs, sharing of team building moments, behind the scenes of collaborations between salespeople and marketers, etc.). This content has a relational aim (the basis of any transactional strategy!).

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