What is a landing page

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A landing page is the face of your company on the World Wide Web; if the user doesn't like it, they will simply close the page and forget about you. To prevent this from happening, we suggest you study the best landing pages. Examples will help you navigate the creation of your own one-pager.

You can find a lot of materials and descriptions of practical examples on the topic of creating landing pages. This topic is really extensive, so it is difficult to collect all the methods and tips in one article, but we did it briefly, describing everything in accessible language.

A landing page is a one-page website. Its kuwait mobile phone numbers database task is to attract the visitor's attention and encourage him to perform the action desired by the customer (purchase a product, subscribe to a newsletter, call, leave a request).

If we turn to the original meaning, landing page in translation from English means "target" or "landing page". Many such resources are widely represented on the Internet.

Landing page example for the company "Sea of ​​Desires"
Landing page examples

Three reasons to make a landing page:

Good motivation. A quality landing page encourages the visitor to take the necessary actions.

Speed ​​of creation . Landing page is made quite quickly, and the cost of work in this case is significantly lower than when writing a full-fledged website.

Transformability. If necessary, making changes to the landing page will not be difficult.

Three tasks of a landing page:

Selling a product. For this purpose, stimulating words are used ("buy", "leave a request", "call", "make an order").

Collection of information. The terms "subscribe", "learn more" are used for this.

Distribution of software through sales.

The algorithm for making sales using a landing page consists of four stages:

visitors saw a link to the landing page (for example, 100 people);

having become interested, they clicked and completed the transition (for example, 40 people);

left a request (for example, 10 people);

purchased the product (for example, two people).

A return of 2% is not a bad result. Of course, it cannot be called a winning result, but in this case there is room for further improvement.

A landing page is necessary for a company in the following cases:

Low conversion of the company's main Internet resource.

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